Engineering That Moves Business Forward.

Work on the SightMap team building and maintaining core features used in interactive maps embedded across clients' properties websites.

Debugged a severe rendering issue in a 3D map view caused by excessive state updates on mouse events.

Identified ambiguous, open-ended product problems in the rental user journey and propose ways to reduce friction and simplify multi-step workflows, collaborating with marketing and engineering teams.

Previously there was no real visibility of our data for crawlers or LLMs; after this proposition, a strategy is in process to become a standard in terms of structured data and rich results in the industry, with the intention to be ready for the SEO/LLM visibility evolution during 2026.

Established a US.-based continuation of my previous development studio, focusing on building practical digital tools for small businesses.

One client’s e-commerce platform needed an improved pricing workflow that replaced weekly manual Excel updates; this was successfully implemented, reducing errors and saving several hours of operational work per week.

As part of the business migration to the US., a new work and business culture led to redefining product and offer requirements, having to experiment, test workflows with users, and refine systems based on usage patterns and business feedback.

Launched an independent development practice that evolved into a formal studio as projects grew in scope and client demand increased.

Latin American businesses, in their majority being in informality, by the time they consolidate as a business, business owners take decisions based on their trust and experience; an approach of data-based decisions and user-centered design was promoted to allow businesses to have access to metrics that allow them to have better informed leadership.

Built quoting systems, lead-tracking dashboards, marketing funnels, and internal admin tools that could directly affect user behavior and revenue.

Created a strong network formed by clients and other independent professionals and designers working together focused on impact, visibility, and business relevance.

Joined initially as a freelance engineer to resolve live website issues and was retained as a dedicated developer after delivering strong results.

The SEO team was auditing and reporting websites manually; an SEO automation tool made sense, obtaining my first full production responsibility.

The web design team was manually launching WordPress SEO satellite websites; a tool was created to ship custom adapted replica websites with velocity, taking care of SEO rules and avoiding Google penalizations.

The company and myself experienced serious growth during our collaboration, being my biggest teacher for backend services, APIs under load behavior, and frontend performance impact on conversion.

Joined as part of a university internship program and remained with the team after integrating quickly into the team and client workflows.

WordPress websites were getting heavy after all the necessary plugins that designers were using for customization. My PHP knowledge allowed me to propose coding solutions to eliminate plugin dependency.

At the same time, we improved load times, SEO performance, and user engagement through hands-on frontend development with HTML, CSS, and JavaScript.

All this allowed the agency to expand its digital offering by building custom WordPress sites and conversion-focused landing pages for marketing campaigns.