IPM, a large Mexican manufacturer of medical-grade plastic components, had no structured way to manage or present their product catalog online. Their product data was disorganized, and their sales process relied on manual back-and-forth to generate quotes. Because they sell in bulk to a diverse range of clients — each with different pricing agreements and volume needs — a standard e-commerce checkout wasn't a viable solution.
Delivered under IndexO, a web studio I founded. I led the client relationship, designed the product, and handled all development. I worked alongside a team of marketers and designers throughout the project.
Before any design or development began, our team visited IPM's factory in person. We toured their production line, documented their processes, and handled all product photography and editing ourselves. That ground-level understanding shaped how we structured the catalog and the overall user experience. On the product side, rather than a traditional e-commerce store, we designed a quote-request system built around client profiling — requiring users to create a profile that identified their client type, which then determined their pricing, discounts, and available products.
We rebuilt the entire website and implemented a custom admin dashboard in PHP and Laravel, giving IPM's team full control over their catalog, client categories, discount rules, and quote management. The system automated quote generation and triggered email notifications throughout the process. SEO was implemented across the catalog as part of the rebuild.
Clients could now request accurate, tailored quotes without any manual intervention from IPM's sales team. The SEO results were strong enough that the site ranked competitively against Amazon in several Google searches for their product categories.
